Long-run OLS cointegrating regression (Eq 5) is the primary specification whose coefficients the authors call the long-run elasticities and discuss as headline; price elasticity there is +0.59 (insignificant) || 'The coefficients in Equation [5] denoted the long run elasticities... The result of the price elasticity was found to be insignificant' (p.212)
Bekhet, H. A., & Othman, N. S. bt. (2011): "Assessing the Elasticities of Electricity Consumption for Rural and Urban Areas in Malaysia: A Non-linear Approach." International Journal of Economics and Finance, 3(1), 208-217.