Authors emphasize the uncompensated (Marshallian) own-price elasticities as the headline demand responsiveness; Table 9 is introduced as the focus of the price-elasticity results, and the Hicksian Table 10 is described as best for cross-price substitution. Marshallian own-price electricity estimates are the preferred own-price demand elasticities. || 'The estimated uncompensated (Marshallian) own-price elasticities for different income groups for urban and rural areas are presented in Table 9... We can see from Table 9 that all own-price elasticities have the expected negative sign.' (p.534/540)
Gundimeda, H., and G. Kohlin (2008). “Fuel Demand Elasticities for Energy and Environmental Policies: Indian Sample Survey Evidence.” Energy Economics 30(2), 517-546